The Grande Dalles

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This question has gone through my mind many, many times over the past 5 years, but never more often than the last few weeks. Financially, we have a lot riding on this. Of course the second vintage is in barrel now, and 2010’s will be shortly, but as the old saying goes, “The first impression is everything.” Right before the 2008 harvest I was at the vineyard with the winemaker who would help me make the wine, and he said that he couldn’t guarantee any specific qualities in the wine seeing it was the first harvest from a new site and so on. My response to him was, “All I care about is when people taste our wine they know that it could only have come from The Grande Dalles and our vineyard.”

I think we’ve captured that in our first vintage, but the problem is it’s not easy to sell something unique, and you can multiply that problem by 10 when it’s coming from someplace new and from “unknown” people. I wonder, should we have made wine more in the vein of what people expect, you know, “yummy,” “jammy,” “inky-purple,” “fruity,”  “unctuous,” etcetera? Would that make it easier to sell? Then I ran across this quote on Vinography from Matt Kramer’s new book Matt Kramer on Wine:

Isn’t taste what fine wine is all about? Nope. You’d think it would be, but it’s not so. Let me push this further: the purpose of fine wine is not to give pleasure, but to give insight. . . . The greatest wines literally mark the land for us. They tell us something about the earth that we could not otherwise know. This is their pleasure, an insight so intrinsic that it endures and repeats itself over generations. Everything else is just, well, taste.

What Matt says is exactly what I’ve thought about wine and our wine for years and years. There are a whole bunch of good tasting wines out there, but in my opinion the ones that show what Matt Kramer calls “somewhereness” are far and few between, particularly those from the US. I know new and unique things are almost always initially viewed with skepticism, I just hope that at some point people “get it” about our wines.

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Finally. This is a big day for us; for any of you who’ve launched your own start-up website, you know what I’m talking about. If you haven’t, imagine a substantial project you’ve invested a lot of yourself in, one that you are able to claim as yours and one that you are both proud of and surprised how you ever got it done. Like that.

Enjoy.

www.thegrandedalles.com

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Just dropped Sam off at his new little play-group daycare thingymajig down the street, and back home doing some work. Thought I’d share what I’ve been working on these past few days:

– Editing Scott’s video debut – that stylist I need for myself could also be used on Scott, at least his choice of t-shirt (a gag-gift from a friend, not a statement he’s trying to make). I did my best to edit what I could out, hence the jiggle effect. Sorry if you get sea-sick while watching. Scan the horizon.

– Website nitty-gritty. We’re trying to get an expanded website up, other than our DIY splash page you currently see at The Grande Dalles address. I’m 2.5 months behind doing it – trying to coordinate with the designer I traded work for, and the programmer, and how it can be done on the budget we have, and how the design drives budget and my head hurts. Then all the “where should one go after clicking here?” “How to return?” “Is the message clear?” “How much will this add to programming costs?” And then all the gentle stylistic proddings, to a well-seasoned, know-her-crap designer. See, that’s the (one of the) trouble(s) with people with vision (meaning me and scott) — we know what we want because the vision is so deep within us. But since we don’t have the know-how to create it (like this website – as much as I’d LOVE to learn programming and more about design), we have to rely on people doing their best to translate their idea of what THEY think WE want. Painful sometimes.

– Restaurant/chef picks. When we were in New York last month, The James Beard House was so excited about our wines and story, they want us to present them at a dinner sometime in the future, something we are deeply honored by, even just the idea! So now it’s trying to find a chef who might want to present a meal with our wines. We have a shortlist, so  in the last few days I’ve done some research to uncover the chef’s stories — I LOVE that stuff — sleuthing, and stories — to see how we might be a good fit. Of course, who knows if any of them would be interested, but The James Beard House?! AND The Grande Dalles wine?! C’mon!

– Setting up our e-comm page to link with website. Lots of DIY (that’s Do It Yourself, for you Euro readers) in this endeavor.

– Going through an emotional roller coaster — I know, that’s old news for you seasoned readers — but here’s the skinny: LAST week we were turned down a SECOND time for a loan to move into a bigger home. This the second house we had found. I was so angry and sad, all our sacrifice for this endeavor and living in this tiny house and blah blah blah. THIS week Scott found us a local bank who said, “Yes.”! We will get that larger house. Fingers crossed.

Ok – enough of the blah blah — I’ll post this and get Scott’s video up, too —

Over and out –

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It’s been a busy morning. Busy weekend, really, that seems to continue into the work week. This morning we had a house inspection; put an offer on a much bigger house not too far from where we currently live – we love the neighborhood so, North Portland, the last outpost of the city where you can find affordable housing in a spot that feels at times like a small mountain town. Views of Mt. Hood and Mt. St. Helens are the norm, as well as the running backdrop of Forest Park, the largest urban woodland park in the contiguous US. Would rather that we were putting an offer on a house in The Dalles, or better yet, building our own out there next to the vineyard, or at least down the hill aways – because NOTHING compares to that view, in my opinion (stay tuned for video post to see what I’m talking about).

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HIGHLIGHTS: More encouragement from our fan. Wasco County Regulations. Arse-dragging.

COUNTDOWN: 41 WEEKS

With Week Two of The Little House On the Hilltop (TLHOTH) project now behind us, let me share what’s happened.

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You know how when you meet someone and you immediately bristle with dislike? The very next morning after our Ireland return, greatly jetlagged yet fresh-faced, we would drive out to meet the person potentially interested in selling us some land, Old Wise All. At that time, he would be our only chance because from all the ground Scott had identified as prime for our venture, he was the only landowner who would show any interest in letting some go. Scott would have the vineyard fever in him, and somehow it would feel like we had crossed a now-or-never threshold. Whatever it took.

Of course our budget would determine just how far we could go. And Old Wise All would be privy to the numbers; his interest in our budget and Scott’s willingness to hand it over land (physically) unseen, man unmet, would put me on high alert towards the whole deal from the get go: why would someone just interested in selling land want to know our entire budget for the endeavor? And why would Scott hand that over to a stranger?

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