If you haven’t already figured out in my posts, our wine life does not reflect the care-free days and ways people imagine a wine-life to be. We are a small, start-up, practically self-funded, and do much, if not most of the work ourselves. I am in charge of this blog and all writing, and the website. Scott takes care of the vineyard and wine side.
So I spent Friday morning before Sam woke up fretting over The Grande Dalles website. I was reading my daily dose of Wine Business and came across The Winery Website Report’s Why Winery Websites Stink, part Deux. So I’m there shaking my head “Oh, yes” thinking of all the misinformation (people using the word “estate” wrongly and misleadingly, for example) and similar gobbledygook (where it’s hard to tell one site from the other), I’ve encountered, and thinking how I hope ours might be refreshingly to the point (like our wine! ha!) and honest. Oh, how smug I was in my thinking, and I should’ve stopped there, but I kept clicking the links, the one that brought me to Part I of Why Winery Websites Stink, and here’s what I read, a quote attributed to Sean P. Sullivan and the Washington Wine Report:
90-95% of winery websites stink because they say little about the winery and even less about the wines. They provide largely generic information rather than specific information about who you are andwhat differentiates your winery.
Now, I don’t know which websites this guy was looking at, because the ones I visit and peek in on go on and on at times, almost rote like; I can’t read the stuff, but that’s just me. I do not classify myself as a “wine geek.” And, I should tell Sean P. Sullivan that just the landing page of a winery should speak LOADS about who the people are, what their wine is like, and so on and so on; such is the power of a well-thought out brand, not a me-too experiment. But then I went to our site, and wondered (worried, really), “Do we say enough?” I believe we’ve captured the essence of the grit and the grande, of who we are (Scott, “Eternal dreamer,” Stephanie, “Recovering pessimist,” for example), and through our minimalist approach we speak volumes. We do know who we are, and we show it. I won’t worry about that.
More fretting, though, ensued when I started reading more about SEO (search engine optimization) and that’s where I need to spend more time. For example, if you were to type “Tempranillo Oregon” would you find us? Got to page #10 on a Google Search and nada. And same with Brunello or Sangiovese. Yet we are there for “’08 Gampo,” and “’08 Home Place,” but that doesn’t help us when people don’t know what our proprietary wines are composed of. Sigh. Something more to put on my to-do list: optimize search engine tags and what not. It really does feel like a game of Tag to me, everyone out there searching for the best hit, and us, trying to get caught.