WARNING: This post is waaaay more heady than a meadowlark warbling (my last post).
Was at the best lunchtime presentation about the power of story last week, where the presenter, the creative mastermind behind the Portland Timbers advertising, Jelly Helm, a former Executive Creative Director at Wieden and Kennedy, shared some of his expertise. Even now it’s all still swirling in my head: the idea of story deficit in our culture (what we do have is way too shallow), about how the stories we’ve all depended upon as a society have been challenged and are in many cases no longer valid, the hero story — lots of heady stuff that I just LOVE, having a brand storyteller/writer background.
As I sat there and listened, I started thinking about the wine industry, the industry I now write for, and work in, and The Grande Dalles, and Scott and myself. And Steve Heimoff. What stories are now being told in the wine world, what stories aren’t, and at this junction the industry finds itself at, because it’s clear the wine world is going through something, what scenarios will characterize the wine world and its stories moving forward?