As members of what amounts essentially to a farmer’s electric company cooperative, Wasco Electric, we receive their monthly publication, Ruralite, a magazine that covers life and individuals out in the agricultural reaches and towns they service. I enjoy reading it because it’s “real,” not air-brushed imagery or loaded with Madison Ave adverts, its glamour is in its simplicity. Anyway, after dinner I was thumbing through and came across an ad in Marketplace, that began, “Plant Grapes, Make Wine.” It went on to tell about the acreage and location of “prime, undeveloped land, water rights, blah blah blah” from a notable Washington State AVA. Didn’t I have a chuckle. How easy. Plant grapes, make wine. Just like that, people. And we wonder why the market is as the market is. Holy crap.
Chatting with Scott, he told me about a phone conversation he had with a wine broker? wine something or other, who said to him how she often checks the Oregon Liquor Control Commission website, and sees, as Scott relayed, “All the wineries springing up.” That’s right. springing up. And indeed they are. And we wonder why the market is as the market is. Yes, I’m saying it again.
For better or worse, we took a true path. Our endeavor was not one that sprung up. It’s been decades in the making, years of searching, and of waiting. We planted a vineyard on land that met our requirements, and we waited, to make wine based on Scott’s palate, one that he developed in France with one of its top wine merchants. Yeah!
And then there are ads like this, thank goodness, to leave us smiling even more, where someone 64 years young wants to meet “sexy looker that can treat me right and cook well.” Ha! Good looking and a good cook! At least he didn’t ask for some sexy looker he can plant grapes and make wine with who’s also a good cook and on top of it all treats him right. I’d end our subscription.